Monday, December 26, 2011

CAMERA - Ha'aretz's Creative Headline of the Day

26 December '11

Ha'aretz's creative headline writer is at it again. While headlines are meant to convey the essence of the article as faithfully as possible, Ha'aretz's creative headline writer (HCHW) tends to craft headlines which best convey his/her political agenda. At times, the actual content of the article is at odds with said agenda, but our stalwart headline writer finds creative solutions to this problem.

And thus a page-one headline today reads (in the print edition):

With IDF's blessing, right-wing American group holds Hanukkah party at Anatot army base.

While Anshel Pfeffer's article says just that, it's not the main point of the article. The main point of the news story can be gleaned from its very first paragraph. (Note to Ha'aretz headline writer: As is taught in Journalism 101, the most important part of the story generally appears at the top of the article. Less important information appears further down. In professional lingo, this is called the inverted pyramid.) Anshel's first paragraph, ignored by HCHW, reads:

Organizations from all shades of the political spectrum are holding Hanukkah events this week at various army bases, with or without military authorization. (Emphasis added.)

And, about those left-wing groups, ignored by the politically-blinded HCHW, Anshel writes further along:

The other side of the political map [ie, the left] is also getting into the act. This week, the United Kibbutz Movement's Special Assignments Division is bringing high-school seniors to an infantry training base in the Negev, where they will meet with GOC Southern Command Tal Russo. The head of the division, Yoel Marshak, openly admits the political character of the event.

"We're encouraging our students to join regular combat units, like the Kfir Brigade, which serves in the territories, and not only the elite units," Marshak said, adding - "as a counterweight to the influence of the settlers."

For whatever reason, this article did not appear in Ha'aretz's Hebrew edition.


If you enjoy "Love of the Land", please be a subscriber. Just put your email address in the "Subscribe" box on the upper right-hand corner of the page.

No comments:

Post a Comment