The challenge of public diplomacy vis-a-vis the delegitimisation of Israel

Address to Ariel Conference on Law and Mass Media, 30 December 2010

Melanie Phillips
melaniephillips.com
03 January '10

As we all know by now, Israel has lost the battle for public opinion in the west. Even the Israel government is now acknowledging this fact. Israel and its defenders have been outclassed and outmanoeuvred in a war of the mind being waged on a battleground it never even acknowledged it was on.

Calls for more and better hasbara, however, are meaningless if the message or narrative promoted by Israel and its defenders misses the point of the attack being waged upon it. And it does miss that point, by a mile.

You cannot resist or overcome a threat unless you first understand its nature.

The first thing to say is that this phenomenon is characteristic not just of the media animosity or economic or academic boycotts. It goes across the intelligentsia and political class, spreading well beyond the normal suspects on the left into the mainstream middle-classes.

In Britain, the universities, the established church, the theatrical and publishing worlds, the voluntary sector, significant elements within the Foreign Office, members of Parliament across the political spectrum, as well as the media have overwhelmingly signed up to the demonisation and delegitimisation of Israel.

The scale of this phenomenon is nothing short of a multi-layered civilisational crisis.

The west is experiencing a total inversion of truth evidence and reason. A society’s thinking class has overwhelmingly subscribed to an immoral, patently false and in many cases demonstrably absurd account of the Middle East, past and present, which it has uncritically absorbed and assumes to be true.

In routine, everyday discourse history is turned on its head; logic is suspended; and an entirely false narrative of the conflict is now widely accepted as unchallengeable fact, from which fundamental error has been spun a global web of potentially catastrophic false conclusions.

(Read full "The challenge of public diplomacy vis-a-vis the delegitimisation of Israel")

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