Israel's PR Is Not the Problem

Ted Belman
American Thinker
27 June '10

When Israel loses yet another PR battle, many of her friends complain that she is partly to blame because she is woefully inept when it comes to PR. I am not one of them.

Glenn Jasper, Ruder Finn Israel, recently suggested that Israel should have all its spokesmen deliver the same message. After all, that's what the Palestinians do. That might be a good idea, except that Israel is a nation of presidents, and each president will deliver his or her own message. They can't be disciplined.

Alex Fishman suggested that Israel should consider the PR battle as more important than the military battle and organize accordingly.

Hence, the manager of this war on our side should not be the army via the IDF spokesman, but rather, someone on the highest national level, with the best professionals, who would have the knowledge and ability to write the "scripts" for the war and enforce them on all our executive arms, including the army.

Good as these suggestions are, they don't go to the heart of the matter.

(Read full article)

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