Reframing the Middle East Narrative: My Ten-Point Guide- by Melanie Phillips

Here’s my handy, cut-out-and-keep ten-point guide to the essential messages that need to be got across by proactive, aggressive and repeatedly reinforced initiatives in order to reframe the narrative.

Melanie Phillips..
melaniephillips.com..
08 June '18..

I wrote a couple of weeks ago that those trying to defend Israel in the court of public opinion needed a strategic rethink.

Defending Israel against the calumnies being thrown at it is to concede defeat from the start by engaging upon ground defined by its enemies. Instead, Israel’s defenders need to go onto the front foot. They need to do to its enemies what is done to Israel: to paint them as extreme, unconscionable and a mortal threat to life and liberty. But with one key difference: that whereas Israel’s enemies do this through lies, bigotry and irrationality, its defenders should do it through truth, morality and reason.

They should do it by repeated use of high-level speeches, press conferences, videos and other platforms to take the attack to the enemy: proactively and aggressively to destroy the premises on which they base their attacks by redefining who is truly victim and victimiser in the Middle East; reclaiming the language from those who have hijacked it and inverted its meaning in order to twist the western mind; and proactively and aggressively to attack named governments and politicians, media, intellectuals and others for supporting the “Palestinians”’ unconscionable agenda, using their own values to hold their feet to the fire.

Here’s my handy, cut-out-and-keep ten-point guide to the essential messages that need to be got across by proactive, aggressive and repeatedly reinforced initiatives in order to reframe the narrative.

(Continue to Full Post)

Updates throughout the day at http://calevbenyefuneh.blogspot.com. If you enjoy "Love of the Land", please be a subscriber. Just put your email address in the "Subscribe" box on the upper right-hand corner of the page.Twitter updates at LoveoftheLand as well as our Love of the Land page at Facebook which has additional pieces of interest besides that which is posted on the blog. Also check-out This Ongoing War by Frimet and Arnold Roth. An excellent blog, very important work. 

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(Video) Daphne Anson - Pro-Israel Maxine Dovere Socks It To Ken O'Keefe & Co On Press TV

Daphne Anson..
17 April '12..

Press TV, the satellite news and current affairs channel of that impeccable bastion of liberty, equality, fraternity and (of course) sorority, presents a so-called "analysis" of the Flytilla fiasco. (That's the one in which a participant left a swastika on the wall of a holding cell at Tel Aviv airport. Perhaps the Israeli authorities should release the culprit's name. After all, the participants sought publicity.)

There's also a studio discussion between talking heads in different locations: it seems that the two Israel-bashing men can't bring themselves to be polite to the pro-Israel Ms Dovere.

O'Keefe calls her "this delusional woman in New York" and Irish activist Derek Graham, ensconced in Gaza, "this woman".

Ms Dovere makes excellent points, which the bossy-voiced studio anchor, enveloped in voluminous robes, hastens to cut short.

O'Keefe is given the final say, and he invokes the influence of "powers ... bankers" ...



Link: http://daphneanson.blogspot.com/2012/04/pro-israel-maxine-dovere-socks-it-to.html

Updates throughout the day at http://calevbenyefuneh.blogspot.com. If you enjoy "Love of the Land", please be a subscriber. Just put your email address in the "Subscribe" box on the upper right-hand corner of the page.Twitter updates at LoveoftheLand
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StandwithUs placing ads in 6 San Francisco BART stations starting January 17

Carl
Israel Matzav
07 January '11

Starting January 17, StandwithUs will place ads like the one at top left in six BART stations in the San Francisco area: Berkeley, 12th Street/Oakland, MacArthur, Civic Center, Balboa Park and Embarcadero.

Dubbed "Say Yes to Peace," the campaign has been launched, organizers said, to counter a recent poster campaign co-sponsored by Jewish Voice for Peace, a group often critical of Israel. Those posters, still on display at three BART stations (according to the StandWithUs release), depicted Palestinian and Israel fathers with their young children, along with the headings "Be on our side: We are on the side of peace and justice" and "End U.S. military aid to Israel."

(Read full "StandwithUs placing ads in 6 San Francisco BART stations")

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It's Not the Hasbara, It's the Reality

Daniel Greenfield
Sultan Knish
11 August '10

Hasbara or Pro-Israel PR has become the great obsession of Pro-Israel activists and the Israeli government. One article calls for Israel to spend as much effort on communicating its message, as it does on its defense budget. Another castigates the many failures of Israeli diplomats in getting their message across. Still another features Frank Luntz who has been brought to tell Israeli leaders that they need to use kinder and gentler language to win the debate. Stop saying "security" and start saying "protecting innocent life", and everything will be well. Except of course it won't. Because the problem is not in the message, it's in the reality.

No doubt Israel's PR could use some work. Like most Western countries, Israel's diplomatic corps consists of incompetents who are there as a political favor, and left wingers who are good at what they do, but hate their own country and sympathize with the enemy. Like most Western democracies confronting terrorist groups, it also suffers from allowing a plurality of opinions, which means there will be no shortage of Israeli politicians, activists and reporters who actively work on behalf of the terrorists. On top of that the personality of the average Israeli has much in common with that of the average New Yorker, while the terrorists have no shortage of Marxist academics educated abroad who know exactly how to talk to European diplomats and reporters.

But none of this is really the point, because Hasbara is not really the point. Israel is not suffering from a communications problem. It isn't losing the debate because it can't get around to explaining that terrorism is wrong. It's losing the debate because the media and Western governments don't agree that terrorism is wrong. They don't agree that Israelis shouldn't be under fire or that terrorists shouldn't be rewarded for killing people. The terrorists aren't scoring points because isn't communicating its message. The terrorists are scoring points because their core audience in Europe and in some cases America, agrees with their message.

Israel has repeatedly shot itself in the foot PR wise, but no more so than most of the countries it's trying to convey its message to, have. Because the PR really doesn't matter that much. Whether or not people take Israel's side or that of the Muslim terrorists has little to do with the PR, and a lot to do with their politics, their view of Jews and Muslims, and the legitimacy of terrorism.

(Read full article)

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