Promoting Israel’s Image Means Answering the Libels

Jonathan Tobin
Contentions/Commentary
17 February '10

New York Times Jerusalem Bureau Chief Ethan Bronner writes today about the effort by Israel’s Information and Diaspora Affairs Ministry to get Israelis to promote a positive image of their country. The idea is to coach those traveling abroad on how to improve their nation’s faltering international image.

The effort gets mixed reviews. Some, like leftist political scientist Shlomo Avineri, think it is representative of a “Bolshevik mentality” that seeks to mobilize the people to serve their government. More to the point, he doesn’t like the information the campaign is peddling because it defends the Jewish state against false charges that Israeli policies are obstacles to peace with the Palestinians.

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