For those who are home, and for those who are on the way. For those who support the historic and just return of the land of Israel to its people, forever loyal to their inheritance, and its restoration.
Hazem Abu Ismail: Do you know what the word "Pepsi" means? Pepsi as in P-E-P-S-I. The first P stands for "Pay." E stands for "Every." The third letter stands for "Penny." A penny means any small coin you receive and don't know what to do with. Pay it to "Saving" I - "Israel." In other words, pay every small coin you receive in order to save Israel. They don't want money from you - they want your small change, your pennies. If I'm not mistaken, in American economics, a penny is one-thousandth of the dollar. It's not even worth a piaster. It's only a millime. At least I think it's worth a millime, not even a piaster.
They say: "Donate the small change you don't need, but give it to the right cause. If you collect small change, you can buy this drink." They took the first letter of each word - "Pay Every Penny Saving Israel" - and they formed the word "Pepsi." When you pay [to buy Pepsi], you are saving Israel. I am not talking about Pepsi, but about Coca Cola and all of them. I don't want to specify the products. See for yourselves. You are Muslims. You can tell me. I don't know. My little son knows more about the boycott than me. When we go shopping, he says to me: "Buy this, don't buy that." He knows them by heart. He has become an expert in this.
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Prior to 1992, Pepsi had backed the other horse, choosing to service the lucrative Coke-less Arab markets in the boycott days. For its decision to stay out of Israel (and thus itself avoid being placed on the Arab League's blacklist), Pepsi faced continued criticism in the United States. In certain circles it was considered politically incorrect to be seen drinking Pepsi.
The Anti-Defamation League of the B'nai B'rith investigated claims that Pepsi was participating in the boycott of Israel. U.S. law prohibited American companies from taking part in this boycott, but the law was vague, and outright violations were hard to pin down. Nothing ever came of the investigations, and Pepsi was never placed on the American government's list of violators.
I visited Hevron in November 2000 after the outbreak of the Rosh Hashanah War to see what could be done to assist in the face of the growing daily attacks on the community. After returning to work for the community in the summer of 2001, a bond and a love was forged that grows to this day. My wife Melody and I merited to be married at Ma'arat HaMachpela and now host visitors from throughout the world every Shabbat as well as during the week. Our goal, "Time to come Home!"